BOOST YOUR CAREER WITH PERSONAL BRANDING

Grounded in the real-world success of an active Big 4 Partner and top-ranked career coach on LinkedIn, our personal branding programs help you stand out from the corporate crowd with a genuine, compelling image that creates trust. Through targeted strategies highlighting your unique strengths, you will attract the right clients, partners, and career-boosting opportunities.

build your brand

Need a brand that opens the right door for you ?

Your personal brand is your unique mark in a crowded world. It’s what makes you memorable. It helps you build trust and attract the right opportunities.

A strong personal brand can help you:

  • Advance your career: Get that promotion, land your dream job, or earn a raise.
  • Grow your business: Attract clients and partners who align with your values.
  • Expand your influence: Become a confident thought leader and shape your industry. 

In the age of AI, your personal brand is your most valuable asset. It’s what makes you, you.

Let’s work together to define your unique value and share it with the world.

lead with confidence

PERSONAL BRANDING ONLINE COURSES

BUILD YOUR BEST SELF,AT YOUR PACE

Complete a digital course at your own pace to shine with a personal brand that sets you apart and attracts real opportunities. Our online training will give you the strategies you need to become the go-to expert—join the waiting list.
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YOU NEED INSTANT CLARITY

Gain clarity and momentum with a 60-minute power session. Choose to tackle a leadership challenge with executive coaching, refine your personal brand with expert guidance, or explore any pressing topic.

Book an appointment using the payment link below.

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Imagine this:

  • No more self-doubt: You know exactly who you are and what you stand for.
  • Crystal-clear brand: Your message resonates with your audience, both inside and outside your company.
  • Confident and authentic: You present yourself with authority and attract the right opportunities.

This is the power of a strong personal brand.

We will work together to build a brand that reflects your true value and helps you achieve your goals.

You will gain clarity, confidence, and the recognition you deserve.

Frequently Asked Questions

Personal branding is about owning your story and showcasing what makes you unique. It’s how you define your strengths, values, and expertise to stand out in a crowded world.  

Why it’s important:  

  • Stand Out: A powerful personal brand makes you unforgettable and sets you apart from the competition.  
  • Career Growth: It helps you unlock promotions, exciting opportunities, and the right connections.  
  • Visibility: With the right brand, you'll be noticed by the people and companies that align with your values.  
  • Trust & Credibility: A consistent, authentic personal brand attracts opportunities and fosters trust.  
  • Lead with Confidence: Your personal brand positions you as an authority, helping you become a thought leader in your field.  

The Change Republic’s Personal Branding Program is all about making you shine and stand out in the professional world. Here's how it works:  

  • Clarity & Confidence: We’ll help you discover your unique strengths and build a brand that’s authentic and true to you, so you can show up confidently and make an impact.  
  • Tailored Strategies: With personalized strategies, we’ll position you in front of the right opportunities, attracting clients, partners, and career advancements that align with your values.  
  • Consistency & Authority: Your personal brand will be consistent across all platforms, establishing you as a trusted expert in your field.  
  • Expanded Network: As your visibility grows, you’ll attract the right connections and opportunities to help you succeed.  
  • Real Results: Grounded in the real-world success of a Big 4 Partner and a top-ranked career coach, our program ensures tangible outcomes that boost your credibility and visibility.  

Personal branding is all about you, showcasing your unique strengths, values, and expertise to create a reputation that opens doors and attracts the right opportunities. It’s about building a brand that highlights what makes you stand out and helps you grow professionally.   

On the other hand, corporate branding is about shaping how a company is seen by the world. It’s about defining a company’s mission, culture, and promises to create trust and loyalty among customers.   

While personal branding is all about your individual journey and influence, corporate branding is about building a lasting, powerful identity for a company.  

Are you a corporate leader? Your personal brand and your corporate brand go hand in hand and mutually strengthen each other. 

Personal branding defines and showcases your unique strengths, values, and expertise, you position yourself as an expert in your field. This increases your visibility, making you stand out to potential employers, partners, and clients.  

A strong personal brand helps you attract the right opportunities, whether its promotions, new job offers, or collaborations. It also opens doors to networking, as people are more likely to connect with you when they understand your value and what you stand for, fostering meaningful professional relationships that can drive long-term career success.  

No, personal branding isn’t just for entrepreneurs and influencers. It’s for anyone who wants to stand out, whether you're an employee, a leader, or a freelancer. A strong personal brand helps you showcase your unique strengths, attract the right opportunities, build credibility, and grow your network. It’s all about defining your value and making sure the world sees it, helping you create lasting connections and open doors for career growth. Your personal brand and corporate brand mutually amplify each other.  

What Our Clients Citizens Are Saying

Catia Cook
I had the privilege of inviting Tünde to speak at our Business Support Services Switzerland Townhall, and I can confidently say that her presence was nothing short of inspiring. Having worked with her for several years, I have always admired her innovative ideas and her ability to connect with people on a profound level.Tünde's speech resonated deeply with our audience, many of whom expressed that her message came at a crucial time when they were seeking guidance for change. She has a remarkable talent for weaving together practical advice with personal stories, making her insights both relatable and actionable. Attendees left feeling empowered, equipped with the tools they need to navigate their challenges and embrace transformation. Her warmth, authenticity, and clarity in communication create an engaging atmosphere that encourages open dialogue and reflection. Tünde's ability to spark meaningful conversations and drive real impact is truly commendable. I wholeheartedly recommend her as a speaker and mentor to any organization looking to inspire and uplift their teams.Thank you, Tünde, for your invaluable contribution and for sparking a sense of purpose and motivation within us all! Catia Cook, Country Leader Business Support Services Switzerland
Francesca Malvatani
Tünde is a great speaker and it's been a pleasure listening to her at our Capacity events. Her competence and preparation are remarkable, and her ability to share practical advice and inspiring personal stories is unique. She's also incredibly supportive and encouraging, offering valuable, hands-on tips that are truly applicable in our daily lives. Her vision is innovative and transformative, leading to a real shift in mindset that drives meaningful CHANGE. Francesca Malvatani, Talent Management, Capacity
Irene Geissbuehler
It was an absolute pleasure to have Tünde as our guest speaker at EY Zurich for our "Let's Talk" Mini-Series on Thriving in Uncertainty. Her session was not only inspiring but truly empowering. Tünde has a remarkable ability to connect with her audience. She speaks with clarity, warmth, and authenticity, weaving in real-life examples that make her message both relatable and actionable. Feedback from attendees was overwhelmingly positive. Many remarked on how engaging and thought-provoking the session was, and how relevant her insights were for navigating today’s fast-paced, AI-driven world. Tünde brings a perfect blend of professional expertise and human-centered leadership, making complex topics feel approachable and motivating.Personally, I found her talk to be a standout. It was refreshing, energizing, and full of practical takeaways that have stayed with me. She is a natural communicator and an inspiring voice in the leadership and transformation space. I would highly recommend her to any organization or event looking to spark meaningful conversations and drive real impact. Irene Geissbuehler, Assistant Director, Business Development Lead – Assurance Switzerland | Head of Professional Women's Network Switzerland
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Everyone’s carrying the same struggle in different forms. Same story, different topics. You feel lost, disconnected, or like you keep ending up in the same situations—and this coaching helps you break that loop. Step by step, you start to reconnect with what actually matters to you. It also helped me start shaping my personal image—one that’s not fake or polished, but genuinely rooted in my core values. And yeah, Tünde’s style is personal, sharp, sometimes direct, but always real. One line that stuck with me was: “You say you value fairness, but if you don’t communicate, how is that fair to others?” That hit hard. Still echoes in my head. Looking back, this experience gave me clarity, tools, and a deeper understanding of myself that I didn’t have before. Energy Trader, Switzerland  
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The coaching session really opened my eyes to some deep behavior patterns and roadblocks I’ve been stuck in for a long time. I learned how to actually notice when I hit one of those internal walls—how it feels, how it shows up—and what to do when it happens. Instead of freezing or avoiding it, I’ve learned to face it and keep moving forward, even when fear shows up like a mountain in front of me. It’s not about changing overnight or becoming someone else. It’s about learning how to stay on your own track, being true to your values—even when it’s hard. The sessions helped me understand where my values really lie, and how sometimes they create tension in my professional life. You want to do the right thing, but it clashes with what’s expected. This coaching gave me tools to deal with those conflicts, without losing myself. What hit me most is how much of our behavior runs on autopilot. There are patterns rooted way back in past experiences—things we don’t even realize we’re repeating. Tünde helped me see that. Not by labeling it all as trauma or going deep into the past, but by teaching me how to recognize those moments in real time. When a reaction hits, I can now spot it, question it, and choose differently. That’s the shift. Energy Trader, Switzerland
Testimonial by Inès Fouesnant Women In Digital Switzerland
We were thrilled to invite Tünde at Women in Digital Switzerland for an event in Zug in April 2025. With a vibrant energy and a touching authenticity, Tünde embarked us on an interactive workshop "Build Your Personal Brand & Lead With Confidence Through Change". We explored the notion of personal branding and the powerful B.R.A.N.D. tool to stand out. We left re-energized. Inès Fouesnant, Zug Chapter Lead for Women in Digital Switzerland
Client testimonial about executive coaching by The Change Republic
Tünde's coaching is like a key that opens doors to new perspectives. She shows you how to use challenges as a springboard for your development. I found it particularly helpful how she used my drawings to visualize my thoughts and feelings – that really helped me to recognize unconscious patterns. I felt very well taken care of by her and strengthened after each session. Many thanks, dear Tünde! Head of Business Development, Banking Switzerland  
Alina Ispas
It was a real pleasure to welcome Tünde as our keynote speaker at the sold-out Women in Digital Switzerland, Lausanne Chapter event in March 2025. Her powerful message on navigating uncertainty and choosing mindset over fear truly resonated with our audience. Tünde’s C-H-A-N-G-E framework sparked meaningful reflection and gave us tools we can all carry forward — both professionally and personally. Alina Ispas, Lausanne Chapter Lead for Women in Digital Switzerland  
Emanuele Mazzanti
Working with Tünde as a coach helped me create real movement—both in thought and action. Her approach doesn’t just bring clarity; it sparks momentum. And in personal and leadership development, that’s everything. Emanuele Mazzanti, Head of Leadership Development & Facilitation, EY, Sweden  
Mattia Masciullo
During our sessions, Tünde proved to be an exceptional coach, always empathetic, kind, and attentive to my thoughts and observations. We explored my fears, their true meaning, and how to transform them into opportunities. Tünde helped me become more self-aware, recognize the value that each of us carries within, and find the right way to express it with authenticity. Her sensitivity, kindness, and ability to ask the right questions make her coaching a valuable experience for anyone who wants to improve themselves, both personally and professionally. Mattia Masciullo, Art Gallery Director, TRIUM Art Gallery, Italy  
Julia
Participating in the 6-month mentorship program with Tünde as part of my "Aiming Higher Women’s Leadership Programme" at HSG was an invaluable experience. Tünde’s guidance was both strategic and empathetic, helping me navigate complex challenges, clarify my goals and refine my vision for the future. Her ability to ask thought-provoking questions and provide actionable advice empowered me to step out of my comfort zone and achieve new heights in both my personal and professional growth. Tünde’s mentorship has had a lasting impact on my mindset and decision-making, and I feel truly fortunate to have had her support during this pivotal stage in my journey. Julia, Senior Consultant, Project & Team Lead, Switzerland  
Emilie Hayet
When I first reached out to Tünde, I was looking for someone who would be honest with me, someone who could tell me what I needed to hear, even if it was difficult – and she delivered exactly that. Her guidance was thoughtful, tailored, and practical. She pushed me to confront the conversations I knew I needed to have but was too scared to initiate. Through her honest feedback and support, I found the confidence to articulate my ambitions and take assertive steps toward my goals. Even though our relationship was short, her advice will continue to resonate with me and has already shaped how I approach my career and personal growth going forward. I highly recommend Tünde to anyone seeking someone who is both honest and genuinely invested in helping you grow. Emilie Hayet, Senior Manager EY Switzerland  
testimonial
Executive coaching with Tünde is like going on a trip in my mind. Senior Consultant at a Consulting Company, Switzerland  
testimonial
Tünde’s perspectives on things, her openness in sharing her experiences, and her valuable feedback have given me a lot. I was particularly impressed by Tünde's ability to convey perspectives with empathy and an open ear that are both practical and inspiring. I have learned an incredible amount, not only professionally but also personally. Community Project Manager at a Life Sciences Company, Switzerland  
Katharina Schlittler
I’ve had the privilege of working with Tünde for a long time. She is an active listener who quickly grasps the core of any situation, and her empathy and innovative spirit allows her to ask the right questions that guide me toward clarity. As a highly professional, she has helped me navigate difficult decisions and take important career steps. I highly recommend Tünde to anyone seeking thoughtful, skilled, and effective guidance. Katharina Schlittler Country Manager Switzerland + Austria, Voi Technology / TCS Zürich, Switzerland
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